Code is a liability, experience is an asset. Technology itself is never the solution. It’s a tool to deliver business value. We start from the business question and we iterate fast to find the right solution. We refactor our code constantly as we build experience.
You know nothing until you’ve deployed to production. Way too often, we’ve seen complex features being designed and built without user involvement, which never gets adopted. We aim to get a minimum version live as soon as possible, because you learn the most from client feedback.
We tell the truth as we see it. We want to help clients in the long term. That means that sometimes we have to deliver messages that the client doesn’t want to hear. In those discussions, we always put the client’s interest ahead of our own.